Lark Street

To build, sustain and enhance a unique and prosperous living and business community for the residents, merchants and visitors of the Lark Street neighborhood of Albany, NY.

 

Contact Us

Phone: (518) 434-3861
Fax: (518) 434-4052
Email: BID@larkstreet.org

Lark Street Business Improvement District
245 Lark Street Albany, NY 12210

 

Sponsor

              Lark Street is a vibrant and diverse neighborhood in the heart of Albany that hosts many fantastic events throughout the year. The Lark Street Business Improvement District organizes these events to help promote and support the exciting businesses on Lark Street.

2010 Calendar of Events

          Champagne on the Park

    • Thursday May 6th, 5:30 to 9:00 PM

    • The Lark Street BID's Annual Fundraiser

    • Expected Attendance: 500

 

 

 

 

Throughout the year, hundreds of thousands of people come to Lark Street to enjoy our entertainment, our shopping and dining, and our flourishing arts district. Below is our 2010 Sponsorship Package which includes all of our events.

See how sponsoring a Lark Street event could gain you unlimited exposure to the many demographics that attend our events and support Lark Street.

  

Champagne on the Park

Thursday May 6th, 5:30 to 9:00 PM


In celebration of the Capital Region's rite of spring, the Lark Street Business Improvement District presents the 12th annual Champagne on the Park on Thursday, May 6th from 5:30 pm until 9:00 pm in the formal Tulip Beds located within Washington Park. The formal tulip beds are considered at their peak during this week in anticipation of Tulip Festival to be held the weekend of May 8th & 9th.

Champagne on the Park honors and congratulates members of the larger Lark Street Community with a full evening of complimentary champagne, fine wine, and fabulous hors' d'oeuvres from the Lark Street BID merchants.

Sponsors will have an opportunity to market their corporate image as well as enjoy a presence at this Lark Street marquee event through a fully executed and well balanced marketing package.

 

$5,000 FEATURED SPONSOR

Radio Spots:

    • 4 week radio presence with your company name as Featured Sponsor of event;

 

Print Collaterals:

Your logo will appear prominently on all printed materials associated with event:

    • 100 posters distributed throughout the Lark Street Neighborhood;

    • 1,500 Champagne on the Park invitations;

    • Event Programs provided to guests the evening of the event;

    • Ads featured in the Times Union and Metroland;

    • A hyperlink from the EVENTS! page of our website to your homepage.

 

Event Presence:

    • Banner strategically placed throughout the event;

    • Corporate spokesperson to give remarks at the event;

    • Inclusion on the Honorary Committee at the highest level;

    • 10 tickets to event.

 

$2,500 EVENT SPONSOR -

Radio spots:

    • 4 week radio presence


Print Collaterals:

Your logo will appear on all printed materials associated with event:

    • 100 posters distributed throughout the Lark Street Neighborhood;

    • 1,500 Champagne on the Park invitations;

    • Event Programs provided to guests the evening of the event;

    • Ads featured in the Times Union and  Metroland;

    • A hyperlink from the EVENTS! page of our website to your homepage.


Event presence:

    • Inclusion on the Honorary Committee;

    • 6 tickets to event.

Sponsor

ART ON LARK

Saturday June 26th 10 AM to 5 PM

 

The Lark Street Business Improvement District is proud to present Art on Lark 2010 on Saturday June 26th from 10 am to 5 pm. For the third year, the Lark Street BID will be closing the street and moving the artists off the sidewalk and onto Lark Street! This event will be bigger than ever with more artists, more musicians, dance performances, theatre performances, one-day installations, and many more special events that will showcase Lark Street as Albany's Arts District. Art on Lark is Albany's 2nd largest street festival, second only to Lark FEST!

Art on Lark is a day to celebrate the vibrant and exciting arts scene that Albany has. While you walk down the sidewalks, enjoy the city's biggest art exhibit while listening to this region's up & coming musicians and watching a daring new dance performance. Lark Street itself will be transformed into a giant visual and performing arts center for the day.

For kids of all ages, the Creative Chaos area will once again be offering a hands-on experience for everyone. The Upstate Artists Guild will once again be hosting the Peoples Choice Show in the gallery at 247 Lark Street. The UAG will also be running the Sidewalk Chalk Contest.

 

 

$10,000 PRESENTING SPONSOR:

Your company's logo will be prominently listed as the Presenting Sponsor of Art on Lark! on all marketing materials associated with the event:

  • TV Spots:

    • 2 week presence on a local TV station (to be determined) where your corporate logo will be prominently displayed and associated as the Presenting Sponsor for this marquee event.

  • Radio Spots:

    • 4 week radio presence with your company name as Presenting Sponsor of event;

  • Print Collaterals:

    • 4 week advertising schedule with Times Union / Metroland featuring your corporate logo prominently displayed as Presenting Sponsor;

    • Your logo will appear in our ads in the Art on Lark! special Metroland insert;

    • 100 full-color posters distributed throughout the Lark Street Neighborhood;

    • 5,000 full-color postcards distributed at local events and hotspots, 1st Fridays in April and May;

    • 5,000 event programs available to festival visitors at our information booth;

    • A hyperlink from the EVENTS! page of our website to your homepage.

  • On Site Branding:

    • (2) Corporate Banners to be placed strategically at Event;

    • A booth space at the event to promote your business or organization.

 

$5,000 EVENT SPONSOR:

Your company's logo will be listed as an Event Sponsor of Art on Lark!  on all marketing materials associated with the event:

  • TV Spots:

    • 2 week presence on a local TV station, (to be determined) where your corporate logo will be displayed as an Event Sponsor for this marquee event.

  • Radio Spots:

    • 4 week radio presence

  • Print Collaterals:

    • 4 week advertising schedule with Times Union / Metroland featuring your corporate logo as Event Sponsor;

    • Your logo will appear in our ads in the Art on Lark special Metroland insert;

    • 100 full-color posters distributed throughout the Lark Street Neighborhood;

    • 5,000 full-color postcards distributed at local events and hotspots, 1st Fridays in April and May;

    • 5,000 event programs available to festival visitors at our information booth;

    • A hyperlink from the EVENTS! page of our website to your homepage;

    On Site Branding:

     

      • A booth space at the event to promote your business or organization.

 

$2,500 EVENT SUPPORTER:

Your company's logo will be listed as an Event Supporter of Art on Lark!  on all print materials associated with the event:

 

  • Print Collaterals:

    • 4 week advertising schedule with Times Union / Metroland featuring your corporate logo as Event Supporter;

    • Your logo will appear on our ads in the Art on Lark special Metroland insert;

    • 100 full-color posters distributed throughout the Lark Street Neighborhood;

    • 5,000 full-color postcards distributed at local events and hotspots, 1st Fridays in April and May;

    • 5,000 event programs available to festival visitors at our information booth;

    • A hyperlink from the EVENTS! page of our website to your homepage.

 

  • On Site Branding:

    • A booth space at the event to promote your business or organization.

 

$1,000 EVENT SUPPORTER:

Your company's logo will be listed as an Event Supporter of Art on Lark!  on all print materials associated with the event:

 

  • Print Collaterals:

    • 4 week advertising schedule with Times Union / Metroland featuring your corporate logo as Event Supporter;

    • 100 full-color posters distributed throughout the Lark Street Neighborhood;

    • 1,000 event programs available to festival visitors at our information booth;

  • On Site Branding:

    • A booth space at the event to promote your business or organization.

Sponsor

LarkFEST 

Saturday September 25th    10:00 AM to 5:30 PM

2010 marks the 29th anniversary of the Capital Region's largest street festival with multiple stages of free entertainment and activities for the whole family!  The festival takes place in the historic Lark Street Neighborhood with eight blocks closed to traffic and hundreds of vendors lining the street.  With an average attendance of 80,000 people you message is sure to reach a wide audience during promotions prior to the event and the day off.  LarkFEST is aggressively marketed throughout the Capital Region. A six week publicity and promotion campaign consists of extensive television, radio, print, and on-line media as well as posters and postcards distributed throughout the Capital Region.


$10,000 PRESENTING SPONSOR

  • TV

    • Your logo on a Capital Region TV station to be determined

  • On-Site

    • A prominent booth space at the event to promote your business or organization

    • Banner placement on the two Main Stages

  • Radio

    • Mention as a Sponsor of LarkFEST in all radio spots

  • Print

    • Your company logo will be listed as a sponsor on the following LarkFEST marketing materials:

      • 200 full color poster

      • 3,000 full-color postcards

      • 15,000 event programs

      • Your company will be listed as a Presenting Sponsor on all LarkFEST print advertising purchased by the Lark Street BID

  • Internet

    • Logo on the Lark Street BID website with link to your website

    • Logo on the WEXT website with link to your site

 

Estimated Value: $95,000

 

$7,500 FEATURE SPONSOR

 

  • TV

    • Your logo on a Capital Region TV station to be determined

  • On-Site

    • A booth space at the event to promote your business or organization

  • Print

    • Your company logo will be listed as a sponsor on the following LarkFEST marketing materials:

      • 200 full color poster

      • 3,000 full-color postcards

      • 15,000 event programs

      • Your company will be listed as a Feature Sponsor on all LarkFEST print advertising purchased by the Lark Street BID

  • Internet

    • Logo on the Lark Street BID website with link to your website

    • Logo on the WEXT website with link to your site

Estimated Value: $40,000


 

$2,500 CORPORATE SPONSOR

 

  • On-Site

    • A booth space at the event to promote your business or organization

  • Print

    • Your company logo will be listed as a sponsor on the following LarkFEST marketing materials:

      • 200 full color poster

      • 3,000 full-color postcards

      • 15,000 event programs

      • Your company will be listed as a Corporate Sponsor on all LarkFEST print advertising purchased by the Lark Street BID

  • Internet

    • Logo on the Lark Street BID website with link to your website

    • Logo on the WEXT website with link to your site

Estimated Value: $10,000

 

$1,000 EVENT SPONSOR

 

  • On-Site

    • A booth space at the event to promote your business or organization

  • Print

    • Your company name will be listed as a sponsor on the following LarkFEST marketing materials:

      • 200 full color poster

      • 3,000 full-color postcards

      • 15,000 event programs

  • Internet

    • Logo on the Lark Street BID website with link to your website

Estimated Value: $4,000

 

$500 SPONSOR

 

  • On-Site

    • A booth space at the event to promote your business or organization

Sponsor

4th Annual

Winter WonderLARK

December 11, 2010    Noon to 5:00 PM

Come Shop, Dine, and Stroll Lark Street for some holiday fun and last minute gifts.

Kicking off the event will again be the Santa Speedo Sprint, a fundraiser for the Albany Damien Center. Activities scheduled includes a Gingerbread Funshop, Trolley Ride through Washington Park, Santa Claus at the BID office, musicians and performers all day long, and many more surprises throughout the day.

 

$5,000 Title Sponsor

  • TV

    • Your logo on a Capital Region TV station to be determined

  • Radio

    • Mention as a Title Sponsor of Winter WonderLARK in all radio spots

  • Print

    • Your company logo will be listed as a Title sponsor on the following marketing materials:

      • 100 full color poster

      • 2,000 full-color postcards

      • Your company will be listed as a Title Sponsor on all print advertising purchased by the Lark Street BID

  • Internet

    • Logo on the Lark Street BID website with link to your website

 

$2,000 Event Sponsor

  • Radio

    • Mention as a Sponsor of Winter WonderLARK in all radio spots

  • Print

    • Your company logo will be listed as a Title sponsor on the following marketing materials:

      • 100 full color poster

      • 2,000 full-color postcards

      • Your company will be listed as a Sponsor on all print advertising purchased by the Lark Street BID

  • Internet

    • Logo on the Lark Street BID website with link to your website

 

$1,000 Sponsor

  • Print

    • Your company logo will be listed as a Title sponsor on the following marketing materials:

      • 100 full color poster

      • 2,000 full-color postcards

      • Your company will be listed as a Sponsor on all print advertising purchased by the Lark Street BID

  • Internet

    • Logo on the Lark Street BID website with link to your website

Sponsor